什么是锚文本比率 SEO?

Anchor text ratio is the distribution of all the anchor texts in your 反向链接配置文件.

在此博客中,您将了解不同类型的锚文本以及如何保持自然平衡以有益于您的 SEO。

An organic homepage 反向链接配置文件 will probably have the majority (75% or more) of their backlinks with the brand name or URL as the anchor text. For us, that would be anchor texts featuring SEOJet or


The important thing to remember is that unnatural 反向链接配置文件s can decimate your SEO, so you should spend a lot of time and effort on getting the right ratio.

If you get it right, you have a much 更好的机会排名在前 5 of Google.




反向链接在 SEO 中扮演着如此重要的角色,以至于您最不想做的就是通过以不自然的方式建立反向链接来阻碍您的 SEO 工作。

许多 SEO 机构和顾问都试图在锚文本中包含尽可能多的关键短语。他们想让网站逐渐接近 Google 排名第一。

While it’s not a bad thing to target key phrases in your anchor text, you need to do it in a strategic way. And, within your 反向链接配置文件, exact key phrases should be used the least.




谷歌的算法非常复杂,它正在不断更新。您可以指望的一件事是,Google 希望推广高质量的反向链接,而不是那些不相关或垃圾邮件的反向链接。

The SEOJet Team has researched thousands of backlinks to determine what makes up a top-ranked 反向链接配置文件. We discovered a dozen different types of anchor texts. Keep reading below to find out what they are.

12 个锚文本类别

Don’t feel like your business is limited in how you craft anchor texts. Our team discovered 12 different types of anchor texts, which gives you flexibility in how you build your 反向链接配置文件.

以下是我们发现的 12 个类别:

Brand – A brand anchor is when someone links to your website using your brand name as the anchor text (ie SEOJet). This is especially useful for homepage backlinks to help you build brand authority.

Generic – A generic anchor simply means that the anchor text has no reference to any keyword at all. Things like “click here” or “this article.” – This anchor is similar to your brand anchor except that it includes your domain extension on the end. It’s your website written like a brand name with the first letter of each word being capitalized. For example, “” This is another common anchor used to build homepage brand authority.

Full URL – This anchor text is literally the full URL that is the target URL you are linking to. So for this blog post, a full URL anchor would be This is actually the most common occurring anchor texts from #1 ranked pages.

Keyword – The keyword anchor text is literally an exact match of a keyword you are trying to rank for. It has to be a keyword all by itself as the anchor.

品牌加关键字 – A brand plus keyword anchor includes both your brand name and all or part of a key phrase you are trying to rank for. For example, this would be a brand plus keyword, “SEOJet has backlink software that can make you a ninja”. You can see that the anchor has a brand name and also contains the phrase “backlink software” mixed with a few other words to help it fit naturally into a sentence.

关键字加 – A keyword plus anchor is similar to a brand plus keyword except that it doesn’t have the brand in it. The important thing here is your key phrase is found in the anchor but also surrounded by other random words, written in a way to fit into a sentence. A keyword plus would be “this backlink software can make you a link building ninja”.

页面标题 – The page title anchor is typically used for blog posts and could be renamed to a blog post title anchor. It literally is the title of the blog post. Including key phrases in your blog post title is also a sneaky way to boost your rankings. This anchor is probably the most underused and underestimated.

部分关键字 – A partial keyword anchor is one that has part of your key phrase but not the entire phrase. For example, if trying to rank for the phrase “backlink tool” a partial keyword anchor text would be something like, “this tool can help you.” The word “tool” in the anchor is a partial match.

空锚 – This anchor text is almost always when someone uses an image but doesn’t include an Alt Tag so it comes through as being an empty anchor. They don’t hold as much value as a backlink with an anchor text so you should try to avoid these or get them fixed.

Home URL – The home URL anchor is as it sounds, using your main root domain as the anchor. Many blog posts or inner pages ranking #1 had backlinks that linked to that blog post but used the root URL as the anchor. For example, “”

没有HTTP的URL – A lesser occurring anchor text is the URL anchor without the “https://” on the front. These only occur about 3% of the time but it does seem like almost every #1 ranked 反向链接配置文件 had at least a couple of them. It must look natural to Google to have one. For example, this blog post 没有HTTP的URL anchor would be “”

这些是 12 个锚文本类别。为了使其更易于管理,所有 12 个可以进一步分为三组:混合锚、精确匹配锚、自然锚。

3 主要锚文本组


混合锚 are all anchors that have a reference to a key phrase but never the key phrase by itself. (Anchors in this group are keyword plus, page title, brand plus keyword, and partial keyword)

精确匹配锚 are simply keyword anchors that contain only the key phrase. (Anchors in this group are keyword)

自然锚 are anchors that don’t have reference to any key phrase. (Anchors in this group are brand, full URL,, generic, home URL, and empty anchors)

Now that you understand these main categories, let’s go over how often you should be using each one to have a natural-looking 反向链接配置文件.


Not all pages on your website will have the same anchor text ratios. This is a commonly SEO 中被误解的原则.



Homepages are the most important place to develop the right anchor text ratio. If you mess up your 主页反向链接分布 you will struggle (if not completely fail) to get other pages from your website to rank.

主页锚文本比例与任何其他页面有很大不同。您应该建立到主页的反向链接以建立品牌信任,这就是为什么 80-95% 的主页反向链接应该属于自然锚组。

homepage anchor text ratio

许多人犯了一个错误,即积极尝试定位主页上的关键短语。但是,如果您在主页上建立品牌和 锚点,您会取得更大的成功。


The inner page has its own unique anchor distribution. These pages can include anything from a long-form blog post (SEO 电源页面), services page, or product page.



首先,取所有壁龛中排名第一的页面的平均值,并构建一个链接映射以垫ch 所有这些页面的比率。或者,将任何或所有排名前 10 的页面的平均锚文本分布作为您的主要关键词。


proper anchor text ratios

如果您构建链接映射以匹配排名前 10 的页面,SEOJet 将让您自定义列表以满足您的个人需求。我们让您挑选要匹配的前 10 个页面。对于您不想看到的任何结果,您可以单击“忽略”。

custom anchor text ratios

Using the top 10 averages is riskier. This is because you’re comparing your 反向链接配置文件 against smaller sample sizes. We understand that every niche is a little different so using this option can often help move the needle when your rankings become stagnant.

Using the top 10 results will also give you a better idea of 您需要多少反向链接才能排名.

如何计算出竞争对手的锚文本比率以进行 SEO

How would you like to see your competition’s 反向链接配置文件?

您所要做的就是下载前 10 名结果中每个人的反向链接。然后,浏览他们的每个锚文本并对它们进行分类。您将能够对锚文本类别进行分组,然后进行计算以了解它们的配置文件是什么样的。

或者,您可以让 SEOJet 自动为您完成!

One of the cool tools inside of SEOJet is the competitor analysis tool. You can check the 反向链接配置文件 of each of the top 10 ranked pages to see how your website stacks up to them.

competitor anchor text ratio

这对于排名前 10 的页面与正常情况不同的利基或类别非常有用。

锚文本比例检查器 – SEOJet

As soon as you enter any page of your website into SEOJet, the software will automatically scan your 反向链接配置文件 and let you know how natural your ratio looks compared to all other #1 ranked pages.

然后您可以对您的主要页面进行 Google 前 10 名比较关键短语以查看您的个人资料与他们的比较情况。 SEOJet 将向您显示前 10 名的每个搜索结果及其反向链接数据和指标,以便您做出明智的决定。

使用我们的工具,您可以深入了解前 10 名中的任何网站,并进行比较反向链接的比较。

competitor link analysis


SEOJet offers a built-in 锚文本生成器, which we call a “link map.” You can use this tool to start creating new anchor texts to close the gap between you and the competition.


We generate the suggested anchor text for you to keep your 反向链接配置文件 looking clean. SEOJet truly makes the link-building process as simple as filling in the blanks.



毫无疑问,反向链接是谷歌排名靠前的因素之一。为了有效地创建反向链接,您需要了解锚文本的使用。如果锚文本做得不正确,添加大量新的反向链接对您的 SEO 没有帮助。

为了成功,您需要一个看起来自然的锚文本策略,同时匹配排名在Google 的前 10 名。

手动研究锚文本可能需要很长时间。这就是为什么 SEOJet 为您提供这款复杂的软件以在几分钟内规划出良好的锚文本比例策略。它可以帮助您以比竞争对手更少的反向链接更快地提高排名。


尝试免费试用 SEOJet 14 天.

观看 SEOJet 的即时演示以了解其工作原理.

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